About Us

Welcome to That’s My Dawg, where your furry (or not-so-furry) friends become the stars of your wardrobe! Founded by Diego Montes, That’s My Dawg is all about celebrating the bond between humans and their pets with one-of-a-kind, 90s bootleg-inspired apparel. We take nostalgia, creativity, and humor to the next level by turning your beloved pets into unforgettable pieces of wearable art.

How It All Started

That’s My Dawg began with a simple idea: combining Diego’s love for hip hop, retro design, and pets into a clothing brand that stands out. What started as a small, custom t-shirt project quickly grew into a trendsetting brand, inspiring others to follow suit (but never quite matching our style!). We’re proud to say we were the first to introduce custom bootleg-style pet shirts, creating a loyal community of pet parents and streetwear lovers who can’t get enough of our unique designs.

Our Mission

At That’s My Dawg, we’re more than a clothing brand. We’re here to create lasting memories, bring smiles to your faces, and help you express your love for your pets in the coolest way possible. Whether it’s a custom design featuring your pup, cat, or even a hamster, or a non-custom shirt from our popular Breeds Collection, our goal is to make every piece meaningful, high-quality, and downright fun.

What We Offer

• Custom Apparel: Your pet, your way. Upload any photo, choose a design style—from 90s Bootleg to Heavy Metal—and we’ll transform it into a masterpiece.

• Breeds Collection: Not ready to go custom? Our Breeds Collection features non-custom designs of popular dog breeds in our signature styles, making them perfect for gifts or a quick wardrobe upgrade.

• Non-Custom Dog, Cat, and Animal designs: We also offer hilarious, non-custom designs like our "Sup Dawg? and the "Pug Life" design. Using our iconic styles to make designs of all types of animals from insects to elephants

• Frequent Drops: We keep things fresh with new designs every quarter, so there’s always something exciting to look forward to.

Why Choose Us?

• Authenticity: We stay true to our roots by designing everything in-house, ensuring originality in every shirt we create.

• Quality First: We use the highest quality blanks available to ensure your shirts are comfortable, durable, and stylish.

• A Personal Touch: Each custom design is made with care, turning your vision into reality.

• Sustainability: We’re working towards more sustainable practices, including transitioning to in-house printing to reduce waste and improve efficiency.

Meet the Founder

Diego Montes is a creative visionary with a passion for blending art and entrepreneurship. With a background in graphic design, e-commerce, and a love for pets, Diego turned That’s My Dawg into a growing brand that’s been featured by celebrities, influencers, pet lovers, and style icons worldwide. When he’s not designing, Diego is constantly innovating ways to expand the brand, from planning retail collaborations to exploring ideas like pop-up shops and mobile retail events.

Join the Dawg Pack

We’re more than a brand; we’re a community of pet lovers, hip hop fans, and style enthusiasts who love to share their stories. Follow us on Instagram @thatsmydawgbrand and tag us with #ThatsMyDawg or #TheDAWGPound to show off your gear.

Thank you for supporting a small business with big dreams. Every order means the world to us, and we’re so excited to keep creating for you and your pets. Let’s make memories together, one custom tee at a time!